The Heartbeat of Madrid

Shaped by hard work, pride and unbreakable belief, Atlético de Madrid’s realness is what truly defines the club. To launch their away kit, we created a campaign for Nike that paid tribute to the city’s streets, people, and heartbeat.
We celebrated the club’s connection to the city’s authentic local spirit through a shoot that explored its neighbourhoods and featured people whose identities and everyday lives reflect true Atlético fanship and Madrileños.