Iker Casillas and Wesley Sneijder for Mobland

SkyShowtime asks us to boost the second season of Mobland right before the World Cup. They want something social-first, mixing humor, fiction, and soccer culture. We pitch a crazy crossover: bringing together soccer legends Iker Casillas and Wesley Sneijder to humorously face their iconic past rivalry, but this time, interacting directly with the show's gangsters. We produce a series of digital videos where fiction meets reality. The internet goes wild sharing the nostalgia, the World Cup hype kicks in, and the campaign goes completely viral on social media. Sylvester Stallone would be proud.