Spain Victory World Cup 2026

To celebrate Spain's World Cup victory, Nike needed a campaign that honoured Spanish football without centring the national team itself. We helped solve that challenge by creating what became the campaign's defining asset: the iconic "Vamos" Swoosh, replacing the Nike wordmark with Spain's rallying cry. The identity appeared across flags, T-shirts, merchandise, print and OOH, and was embraced by sporting icons including Carlos Alcaraz during the celebrations. Alongside this, we developed athlete-specific creatives that celebrated the unique personalities and playing styles of Nike's footballers.